![]() ![]() I can confidently say that the Highlights team and I accomplished just that. If you're familiar with my blog, you know that I'm all about making packaging that's memorable, emotional, and shareable. Once we knew what each pack needed to communicate to the customers, I was able to incorporate the text into the designs in ways that clearly communicated each kit's unique value and informed the customer on how to further interact with the brand. We discussed what brand callouts needed to be the same on every box such as "Make it Your Own", and which would change from product to product such as the skill that each activity developed. Then, I worked with the product team to determine what each box needed to say. With each kit containing such different components, I created packaging guidelines that ebbed and flowed to allow for any number of product images to be shown on a variety of packaging shapes. My 7-year-old daughter received the first 2 states and can’t wait to. Which Way USA tours Americas most exciting locations. The packaging design needed to be versatile enough to pair well with a sticker by number one day and a light-up superhero supply kit the next. Full of puzzles, maps and more, Highlights Which Way USA Book Club Subscription takes kids on a state-by-state adventure. I wanted these shapes to be the hero and common thread between all the packaging designs.Īnother challenge with activity kits, in particular, was the contents. Jumping into the design process, I took iconic shapes from the highlights brand as well as their bright, playful colors and created a variety of prints and box layouts. ![]()
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